Plum Brandy – Šljivovica

More than a drink, Šljivovica is a living heritage. Timeless and authentic, it carries the soul of the Balkans while holding its place on the world stage. Beloved at home, admired abroad — it is both humble in origin and unmatched in character.

Since 2022, Šljivovica has been proudly inscribed on UNESCO’s List of Intangible Cultural Heritage of Humanity, a recognition of its cultural and historic importance.
In Serbia, more than 80% of plums are designed for rakia, and at GeN, we select only the finest.

Our choice is Čačanska Lepotica, meaning “Čačak’s Beauty” — a premium locally grown early variety celebrated for its rich aroma and full-bodied flavor. From orchard to glass, it transforms into a spirit of elegance, warmth, and unforgettable taste.