THE QUEEN OF THE RAKIJA SCENE – WILLIAMS PEAR REIGNS SUPREME
The Williams pear enjoys the status of the “queen” among pears. Only a distillate made from Williams pears that is crystal clear, rich in expression, and noble in character can be “crowned” with the trust of true connoisseurs. “What does love mean? To touch the world around you, without spoiling it…” This verse by Mika […]
SAY ŠLJIVOVICA – AND THE WHOLE WORLD UNDERSTANDS
Plum Brandy (Šljivovica): A Serbian Tradition Distilled to Perfection Plum brandy (rakija), or šljivovica, made its international debut in 1938 at the Agricultural Fair in Milan. Thanks to its exceptional quality and cultural value, it has been gaining global popularity ever since. In 2022, šljivovica was officially inscribed on UNESCO’s Representative List of the Intangible […]
WHAT REALLY HAPPENS IN A RAKIJA STILL – IS RAKIJA BAKED, COOKED, OR DISTILLED?
Autumn has fired up “happy machines” all over Serbia – the 2024 fruit harvest is being turned into rakija. The process of turning fruit into rakija is complex, and every detail matters. With attention to those details that make all the difference, we’ll try to settle a linguistic myth: is rakija baked, cooked or is it […]
TO THE BEST GeN RAKIJA FOR YOUR ZODIAC SIGN – GUIDED BY THE STARS
With the favor of the skies in every stage of growth, and the love, knowledge, and dedication that lie in our hands, we nurture the finest fruits and highest yields in our orchards. While there’s still little work to do outdoors, we’ve created a fun astro-guide through the GeN drinks chart. Quince, plum, or pear […]
WHY THE SHORT BLOSSOMING PHASE OF FRUIT TREES IS CRUCIAL FOR RAKIJA QUALITY
All of us involved in rakija production are privileged to have a job so closely connected to nature. We see it, hear it, smell it every day—and witness the wonders it creates. Although nature can surprise us with its unpredictable temperament, at GeN Distillery we remain focused on everything within our control. With an expert approach […]
GEN RAKIJA – A PART OF TRADITION FOR THE UPCOMING CELEBRATIONS
As the year draws to a close, a season of festivities and joyful gatherings reaches its peak. From birthdays and anniversaries to a host of meaningful occasions, the reasons to come together, toast, and celebrate extend deep into January. This generosity of the winter calendar deserves our gratitude. Whether as hosts or guests, we are […]
